ABOUT SUPEROPS
SuperOps is a SaaS startup empowering IT service providers and IT teams around the world with technology that is cutting-edge, future-ready, and powered by AI. We are backed by marquee investors like Addition, March Capital, Matrix Partners India, Elevation Capital, and Tanglin Venture Partners.
Founded by Arvind Parthiban, a serial entrepreneur, and Jayakumar Karumbasalam, a veteran in the IT space, SuperOps is built on the back of a team of engineers, product architects, designers, and AI experts, who want to reshape the world of IT. Now we have taken on a market that is plagued by legacy solutions and subpar experiences. The potential to do something great is immense. So if you love to grow, be part of a kickass team that inspires you to do more, and make an everlasting mark in the world of IT, SuperOps is the place to be.
We also believe that the journey is as important as the destination. We want to build the best products out there and have fun while doing so. So come, be part of our A-star team of superheroes.
Overview:
As a Marketing Operations Specialist, you’ll play a critical role in enabling marketing performance through automation, analytics, and process optimization. Supporting both strategic planning and day-to-day execution, you’ll collaborate across marketing, sales, and RevOps to ensure clean data, operational efficiency, and visibility into performance. This role reports into the Marketing Program & Operations Lead and works closely with the Email Marketing Specialist to support campaign execution and lead lifecycle management.
Education:
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
Key Responsibilities:
Manage and optimise our marketing automation and CRM platforms (HubSpot) to support lead nurturing, segmentation, scoring, and campaign operations.
Support campaign workflow optimisation, ensuring proper tracking setup (e.g., UTM tagging), and minimising launch friction across Growth, Web, SDR, and Product Marketing teams.
Build and maintain dashboards and reporting to track campaign, funnel, and lifecycle performance KPIs.
Maintain and improve lead management processes, including routing logic and stage progression tracking.
Partner with RevOps to support funnel analysis, performance-to-goal tracking, and conversion rate insights.
Enforce best practices for campaign attribution and tracking, ensuring consistent data across systems.
Support the Email Marketing Specialist by flagging data hygiene or deliverability issues and collaborating to uphold database quality.
Help manage integrations between marketing and sales tools (e.g., HubSpot, Salesloft), ensuring accurate and timely data sync.
Requirements:
2–4 years in marketing operations, revenue operations, or campaign analytics, ideally within a B2B SaaS environment. Strong junior candidates with technical depth will also be considered.
Knowledge of lead lifecycle management, routing logic, and scoring frameworks
Strong understanding of campaign tracking (UTMs), attribution modeling, and KPI reporting
Experience building dashboards using Excel, Looker Studio, or similar tools
Bonus: Experience with sales tools like Salesloft or integration tools (e.g., Zapier, Make)
Detail-oriented, collaborative, and proactive in resolving operational bottlenecks
